SHOES (THE EASY PART)
Shoes are pieces of rubber, plastic, synthetics, foams of different densities and thickness. They do not adapt, however, they do wear down. They are an unnatural addition to the human body and they influence the way our bodies move profoundly. Brands reinvent the wheel (or the shoe) continuously – some a lot more than others – leaving us often exposed to the unknown affect of the newest innovated foam and material.
Countless changes can be made to a shoe: the last shape, the fit, the feel, the foam, the bounciness, the stretchiness, the geometry, the stiffness, the bendiness. “Carbon plate” is the new buzz word, nitrogen bubbles can be added, polyurethane improved… the list goes on and on and for better or worse, will continue to change.
HUMAN BEINGS (THE TRICKY PART)
Ever since the human body evolved to be bipedal, walking and running has been the most natural form of movement and exercise for us (the Achilles Tendon came in handy too!). Our evolution continues and our understanding on how we have changed and how we will change hasn’t even touched the surface. Even on an individual level, each human being is beautifully unique thanks to genetics and many other factors, but this celebrated fact does nothing to help resolve all the confusion. Paired with the complexities of modern life and ever-changing shoe innovations, finding the appropriate shoes for our own individual body and goals can be a minefield.
The shoe industry is still primarily retail focussed; selling shoes off-the-shelf and online is common practice. Offering a wide-spread solution to a mass of uniquely complex individuals inevitably causes problems.
Wearing appropriately fitted shoes is not a magic wand solution to any fitness or well-being issues, however, the wrong shoe certainly poses risk to your health. Shoes are a small but significant jigsaw piece required for the overall puzzle.
This is where we step in.
Our aim is to help you navigate this minefield and find shoes that will aid your journey towards leading a healthy lifestyle.